How to Analyze Subreddits Like a Pro

Subreddits are online communities that are devoted to specific topics, and they offer a wealth of information for businesses looking to improve their marketing strategies.

By analyzing subreddits, you can better understand the target audience and create content that makes them love. In this article, we’ll explore the best tools for analyzing subreddits for internet marketing, and the most effective way to make the most of them.

Why you should Analyze Subreddits when doing marketing on Reddit

Subreddits are online communities where users can share and discuss information about specific topics.

There are subreddits devoted to a wide variety of subjects, from Cryptocurrency and eSports to travel and entertainment. For businesses looking to improve their marketing strategies, subreddits can be a valuable source of information.

By analyzing the data available on these subreddits, businesses can gain insights into their target audience’s interests and preferences, as well as monitor mentions of their brand and track competitor activity.

In this article, we’ll explore the best tools for analyzing subreddits for internet marketing. These tools will help businesses identify relevant subreddits, analyze subreddit metrics, identify popular content, monitor mentions of their brand, and track competitor activity.

Why Subreddits are Important for Internet Marketing

Subreddits are a goldmine of information for businesses looking to improve their marketing strategies. They offer a wealth of data that can help businesses understand their target audience and create content that resonates with them.

By analyzing the data available on subreddits, you can:

Identify relevant subreddits where their target audience is active.
Analyze subreddit metrics to gain insights into their target audience’s interests and preferences.
Identify popular content that resonates with their target audience.
Monitor mentions of their brand on relevant subreddits.
Track competitor activity on relevant subreddits.

Best Tools for Analyzing Subreddits

3.7 Redditlist

Redditlist is a free and straightforward tool that provides a directory of subreddits based on different categories such as entertainment, news, and sports. It also provides subreddit metrics such as subscriber count, activity, and engagement. Redditlist is a great tool for identifying relevant subreddits where your target audience is active.

Later for Reddit

Later for Reddit is a free tool that allows users to schedule Reddit posts for later. It also provides some very useful metrics such as engagement and upvotes. Later for Reddit is a great tool for scheduling content that resonates with your target audience.

This tool can help you see what’s popular on a subreddit. It looks at the top 1000 posts from the last month or year and shows you when they were posted. You can also see which words and phrases are commonly used in post titles. It’s a great way to understand what’s trending on a subreddit.

All you need to do is to give it a subreddit name, the vote threshold (minimum vote value for a submission to be included in the calculation), and the period of time you want to analyze.

Similar to Later for Reddit, Social Rise is another scheduler tool that offers a ton of useful tools for analyzing subreddits.

Being timely on Reddit is critical for success! Posts that are poorly timed often fail to gain traction, whereas those that are well-timed can go viral. Instead of guessing when to post, use the tool to determine the perfect time for your content.

This tool can help you see what’s the most important stuff you need to care about when making posts on a subreddit. It shows you the most upvoted users so you can analyze and follow their strategies, the related subreddits where you can post the same content on relative communities, the most used words that you can use to attract your more attention, and the best time for posting on those subreddit.

Postpone

Similarly, Postpone is another scheduler tool that offers a lot of other useful Reddit tools as well.

Simply type the name of the subreddit you want to analyze then press Search as in the example below, the site will give you everything you want to know about it: From the best time to post every hour, every day, top posts every hour/day, what to post on Reddit, most used sites, words, phrases, and a lot more information that definitely help you write some sticky posts.

Here are the top tools for analyzing subreddits for Internet marketing:

Subreddit Stats

Subreddit Stats is a free tool that provides detailed metrics for individual subreddits. It allows users to see subreddit activity over time, including the number of posts and comments, the most popular posts, and the most active users.

Subreddit Stats is a great tool for gaining insights into your target audience’s interests and preferences.

Pushshift

Pushshift is a free tool that provides access to Reddit’s public API. It allows users to search for keywords and see which subreddits they are most commonly associated with. Pushshift is a great tool for identifying relevant subreddits

How to Use the Subreddit Analyzing Tools

Here are some tips on how to use the tools listed above for analyzing subreddits for Internet marketing:

Identify Relevant Subreddits: Search for subreddits based on keywords related to your business or industry. Look for ones with a high subscriber count and active user base if your content is huge enough or you can use our upvote tool to rank higher. Otherwise, stick with small subreddits with an active community!
Join Subreddits: Joining relevant subreddits can help you understand the community and engage with the audience. This can also help you identify potential opportunities for your marketing campaign.
Engage with the Community: Engaging with the community by commenting on posts, sharing relevant content, and answering questions can help you establish credibility and build relationships with potential customers.
Analyze Subreddit Metrics: Analyze subreddit metrics such as subscriber count, activity, and engagement. Look for ones with a high level of engagement and frequent activity.
Identify Popular Content: Analyzing the top-performing content in a subreddit can help you understand what type of content performs well and tailor content accordingly. You can use the tools we mentioned above to analyze the most popular posts and identify patterns in the type of content that performs well.
Monitor Mentions of Your Brand: Use tools such as Snoopsnoo and Socialbearing to monitor mentions of your brand on relevant subreddits. Look for mentions that are positive or negative and respond appropriately.
Track Competitor Activity: Track competitor activity on relevant subreddits. Look for content that is resonating with their audience and identify ways to differentiate your brand.

Factors to Consider When Analyzing Subreddits

When analyzing subreddits, there are several factors to consider. Here are some of the most important ones:

Size of the Community: The size of the community is an important factor to consider. Subreddits with a larger audience can provide a higher potential ROI, but may also be more competitive. Smaller subreddits may be easier to target, but may not provide as much traffic.
Engagement: The level of engagement within the community is also crucial. A subreddit with a highly engaged audience is more likely to share and interact with your content, leading to a higher potential ROI.
Rules and Moderation: Different subreddits have different rules and moderation policies. Understanding these policies is crucial to avoid getting banned or having your content removed.
Type of Content: As mentioned earlier, different subreddits have different preferences when it comes to the type of content that performs well. Analyzing the top-performing content in a subreddit can help you tailor your marketing message accordingly.

Conclusion

Analyzing subreddits is crucial for any marketing campaign on Reddit. Understanding the audience, the type of content that performs well, and the potential ROI can help you target your marketing message effectively and achieve your goals.

By considering factors like community size, engagement level, rules and moderation policies, and type of content, and using tools like Reddit Metrics and Reddit Insight, you can effectively analyze subreddits and identify the most promising opportunities for your marketing campaign.

Joining relevant subreddits and engaging with the community can also help you establish credibility and build relationships with potential customers.

By following these best practices, you can effectively use Reddit for your internet marketing campaigns and achieve success.